Benefits of Latex Printing

Latex printing is essential to our mission here at exposmart printing -providing you with the best possible print creations for both outdoor and indoor projects. Besides outstanding image quality and durability, production times are drastically decreased. This reduced turnaround time allows you to receive your products quicker than if another form was used, such as solvent-based ink printing. And another top attribute? Latex printing, which is expected to replace most ink technologies currently in use, achieves these positives while also being environmentally friendly. Graphics companies and printing professionals are making the switch from solvent-based to latex printing at astonishing rates. Although solvent inks are still viable for many projects, latex is superior. Let’s discuss the benefits of latex printing, beginning with the obvious question.
Image

Applications

From vehicle graphics, to stunning outdoor displays, textiles, and more, HP Latex solutions provide an extensive range of applications to diversify your skill set.

Textiles1 for Home Décor

Textiles for Home Décor

Differentiate your portfolio with a range of washable and odorless home décor applications.
Wallcoverings

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Wallcoverings

Expand your offerings and capture new profit potential with customized wallcoverings and photo wall murals.
Synthetic Leather

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Synthetic Leather

Offer outstanding and unique applications by printing on both PU and PVC-based artificial leather.
Outdoor Signage

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Outdoor Signage

Produce unforgettable banners and building wraps that remain durable in outdoor conditions.
Window Blinds

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Window Blinds

Add color, design, and brand identity to window shades, blinds, and indoor window treatments.
Canvases

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Canvases

Stretch and fold without cracking— from wrapped to wide format— eliminating the need for lamination.
Retail

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Retail

Create eye-catching promotional displays and provide uniform color across rigid and flexible substrates for your customer campaigns.
Vehicle Wraps

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Vehicle Wraps

Grow your business with high-quality, easy to install vehicle wraps. HP Latex Inks produce prints that come out dry for instant cut/lamination.
Flooring

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Flooring

Create attractive and unique designs on PVC flooring tailored to your customer needs.
Soft Signage

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Soft Signage

We expand your signage offering with a range of durable textiles.
Window Graphics

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Window Graphics

Set yourself apart with high-opacity white that resists yellowing over time.
Backlits

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Backlits

Deliver vibrant backlit applications that leave lasting impressions.
Customizable Clothing

Customizable Clothing

Make high-quality, washable items, such as T-shirts, sweatshirts, tote bags, aprons, and more.
Events and Exhibitions

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Events and Exhibitions

We offer brand color consistency across rigid and flexible substrates, ideal for indoor applications.
Labels and Stickers

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Labels and Stickers

Produce detailed, durable images with wall decals, window graphics, and vehicle stickers.

What is Latex Printing?

Latex printers work by using print heads to distribute water-based colors onto various media, such as canvas, vinyl, banners, vehicle graphics, printed graphics, and soft signage.

The latex works as a carrier for color pigments, and heat is applied immediately to reduce drying time. The process from beginning to end is much quicker than other methods and helps produce a superior product. Many print products are available for same-day delivery, unlike products that use solvent-based ink printing, which need 24 hours to dry before any cutting or post-printing duties can begin.

Though the process is simple, special printers are necessary to run HP Latex Inks.

Healthy and Eco-Friendly

Unlike solvent-based inks, latex inks are not harmful to the environment. Latex inks do not contain chemicals in quantities that are harmful to you or the world, making them far safer to use than solvent inks.

That’s why our latex printing is excellent for senior living environments, eco-friendly hotels, healthy homes, hospitals, or just when you want to go green—especially when combined with eco-friendly canvases, wallcoverings, and so on.

We need to embrace these types of print technologies now more than ever. Even something as simple as printing can have an enormous effect on human life and the planet if it’s not kept under control.

HP Latex Printing vs. Eco-Solvent

Even eco-solvents are harmful to the environment and produce a health-risk without proper control. Ether-based inks are notorious for posing several threats to professionals and consumers. When eco-solvents are used, VOCs (Volatile Organic Compounds), known to cause cancer, are released during the printing process. Therefore, solvent printers require proper ventilation. And because they are hazardous material, proper disposal is critical.

To say that latex inks do not produce VOCs would be inaccurate. However, the amount of VOCs they release is meager, and they do not require ventilation to reach occupational exposure limits. Furthermore, latex inks do not produce those annoying odors that solvents do.

Speedy Delivery

The other major benefit of latex printing is how quickly the prints dry, allowing for faster delivery of the finished product—even same-day deliveries are possible. Solvent-based prints may take up to 24 hours to dry before the product can be cut or go through other processes. This allows you to get your prints quicker, and have some wiggle room if last-minute changes are needed.

High Image Quality and Durability

Latex printing guarantees high-quality images. Due to the nature of latex, these images are also incredibly durable and are highly resistant to scratches. Unlike solvent prints, latex prints also do not require lamination to achieve desirable durability levels for short-term use—another contributor to lower production times.

Versatility for Both Outdoor and Indoor Projects

Durability and compatibility with a range of print media make latex printing perfect for indoor and outdoor applications.

Below are a few examples of latex printing applications:
  • Trade show signage
  • Backlit graphics
  • Banners
  • Wallpaper substrates and wall murals
  • Gallery wrapped canvases
  • Perforated vinyl
  • Opaque vinyl
  • Heavy poster paper
  • Vehicle graphics

Benefits with No Cost Difference

If nothing else, the fact that latex printing is cost-effective should capture your attention. Despite outperforming solvent inks in so many ways, you won’t spend more money on your prints. Printing professionals spend less time and use fewer materials to produce your finished artwork, which keeps prices affordable.

Put Latex Printing to Work for You

Latex printing is a superior method that produces cost-effective, incredibly durable, high-resolution prints or popular outdoor and indoor projects while maintaining a low environmental impact.

Additionally, production times are dramatically decreased, and during most printing projects, less material is consumed. This helps off-set costs while keeping our environment clean. Consider what that means for you and your business, and you’ll see how the benefits of Colorchrome’s latex printing go far beyond just high-quality images.
Whenever you begin a new marketing campaign, a few questions always come to mind. “How much will my campaign cost me? How many new customers will see my message?” These are important questions that successful businesses have to answer.

However, some companies ask another question: “what effect will my marketing have on the environment?” Many modern companies have made a commitment to reducing the impact of their business on the environment. For them, making sure that their banners and signs are environmentally friendly is a priority.

In the past, the commercial printing industry used solvent-based inks. The solvents contained hazardous chemicals that had a nasty odor and burned violently. The volatile compounds in the solvent were poisonous to people and harmful to the environment.

Fortunately, the technology used to manufacture ink has improved greatly in the last decade. Latex ink was introduced as an alternative to solvent. Hewlett Packard makes the most commercially successful latex inks. HP’s inks are about 70% water and don’t contain the volatile organic compounds found in less sophisticated ink.

This new printing technology reduces environmental and health concerns across the lifespan of your marketing materials, from production to disposal. Signs printed with latex ink can be displayed in sensitive places like dining rooms and healthcare facilities without worry. Materials printed with latex ink can be recycled more easily. These new inks aren’t flammable, they don’t contain hazardous air pollutants and they’re nickel-free.

Graphics printed with latex ink are higher in quality than printed graphics that use solvent inks. It can print onto all the same materials as solvent ink. The cost is competitive as well, and continues to fall as the industry embraces this new format.

Britten Inc is committed to environmentally sound business practices. We own more HP Latex 3500 printers than anyone else in the world. We have an unmatched capacity to fill latex print orders and we use more latex ink every year than any other company in the United States.

If part of your corporate mission statement includes a dedication to protecting the environment, you should make latex ink a priority for all your future marketing campaigns. Britten Inc offers the highest quality latex banner printing at the lowest price around. Contact us today to find out how you can save money and protect the environment by using latex ink!